Why Analytics And Real-Time Data Could Be Helpful For Manufacturers During a Crisis?

Marketing Team
Published on March 3, 2021

Reports suggest that manufacturers from almost every industry have accepted that data analytics presents them with an array of profitable prospects and strategies to curtail challenges during a crisis. Industrial manufacturers, much like other enterprises, store huge inventories of data derived from various online sources about their stock, equipment health, products, finances, sellers, and distributors. This is fairly why manufacturers today sway towards data analytics to make the most of the information available with their companies and subsequently, optimize manufacturing and field operations and focus on crucial areas by integrating products and processes.

In order to facilitate smarter decision-making, the collection and thorough assessment of data from various sources such as manufacturing equipment and systems, as well as business and customer management systems-is, becoming normal. Apart from this, manufacturers also have the scope of using these vast data resources to optimize costs, predict demands and manage sustainability efforts even when the market is undergoing an upheaval. Considering all these benefits, analytics and real-time data are, undoubtedly, becoming increasingly common in this realm owing to its volume, variety, velocity, and varsity.

Reasons Why Most Manufacturers Are Investing In Data Analytics

Creates Value To Solve Business Challenges

Data analytics depends on the collection and assessment of different kinds of data from multiple channels thereby, breaking down departmental silos. As data forms the core of the manufacturing industry, it wouldn’t be completely incorrect to state that it can be ahead of the other sectors as far as tackling uncertainties is concerned. The data analytics solutions meant for manufacturers aim at transforming information into high-quality, real-time data to address rudimentary queries through data mining, rich data visualization, and predictive modeling.

The integration capabilities of data analytics allow manufacturers to carefully analyze their asset locations and supply chains to get a 360-degree view of the entire operation. By combining several analytical and statistical methods, companies can improve their warning precision and develop faster responses. Besides, the difference between the need and ability to articulate business value is one of the largest obstacles standing the way of manufacturers. By implementing data analytics, organizations can rightly formulate this value and assess information wherever possible to efficiently invest time, capital, and human labor.

Data Analytics Uses Scalable Cloud Solutions

Data analytics, if performed on the cloud platform, can attain significant business value and support large volumes and a variety of data. Gone are those when manufacturers lagged in the race of incorporating flexibility and scalable tools in their software networks. Today, with the cloud, manufacturers have access to a platform where they can analyze data by standardizing it. By gathering both structured and unstructured information at a single point of truth, manufacturers can spot hidden trends and patterns that have been prevalent in the last few years and can magnify underlying issues in the future. Additionally, when data is managed on cloud-based software, manufacturers can track unstructured data from sources like sensors and streamers for further analysis.

Fulfill Customer-Centric Objectives

It is a widely accepted fact that manufacturers can successfully design and deliver new products and services to capitalize on market opportunities with predictable cost margins. To avoid untimely halts in manufacturing during uncertain times, companies should focus on what their customers are expecting from them. By implementing analytics, manufacturers can take the needs of both their customers and operations into consideration. As for the customers, organizations can rapidly test the effectiveness of the products/services they are launching and reduce costs to increase the profit margins. If required, the marketing team can roll out different sales campaigns and gauge their efficacy from time to time.

On the other hand, manufacturers can use consumer data to surge sales and improve their grip over the market by developing cost-effective and agile marketing strategies to cope up with the crisis in the short-term and make enhancements depending on consumer feedback in the future.

Gain Insights From Internal And External Sources Of Data

Conventional methods of data analytics revolve only around the shreds of information collected from internal sources. However, advanced data analytics records and prepares real-time reports of insights drawn from all the automated functions and transactions performed under the manufacturer's banner. This approach thereby makes way for automated and centralized planning and reporting system that would offer a deeper look into the business processes and eventually grant it a competitive edge in the industry.