Unfold the Differences between Artificial Intelligence and Business Intelligence

Marketing Team
Published on March 30, 2022

AI plays an important role in determining and simplifying the future, whereas BI analyses past trends to predict the outcomes of future propositions. AI and BI are both crucial for the growth of your business, each of them has a specific role to play yet they confuse everyone. So, let's dive into a detailed discussion of both their capabilities to enrich your business operations. Given the recent growth in the popularity of artificial intelligence (AI), it's no wonder that company leaders are looking for ways to incorporate AI into their technology architecture. When asked what they expect from AI, business leaders frequently respond with solutions that will assist them in making better business decisions. Intelligence in BI refers to intelligent decision-making, whereas AI refers to computer intelligence that is equivalent to that of humans.

What is Artificial Intelligence?

Artificial intelligence (AI) is a technique for making a computer, a computer-controlled robot, or software that thinks intelligently like humans. Artificial intelligence is based on the study of how humans think, learn, make decisions, and collaborate to solve issues, and then leverage the findings to build intelligent software and systems. Some of the computer-powered business decision drivers that are referred to as AI but are not AI are automation, data modeling, reporting, and analytics. While AI has the potential to improve all of these areas, they are not the primary emphasis of AI; rather, each of these platforms is discussed by a separate sort of intelligence software, particularly business intelligence software.

AI systems learn from patterns and features in the data they study by combining vast volumes of data with sophisticated, iterative processing methods. Each time an AI system performs a cycle of data processing, it evaluates and measures its own performance, gaining new knowledge. Because AI never requires a break, it can quickly complete hundreds, thousands, or even millions of tasks, learning a tremendous lot in a short amount of time and becoming incredibly capable at whatever work it's been given. But the answer to understanding how AI genuinely works is grasping the idea that AI isn’t simply a particular computer program or application, but a complete subject, or a science. The goal of AI research is to create a computer system that can model human behavior and solve complicated issues using human-like cognitive processes. AI systems employ a wide range of methodologies and processes, as well as a wide range of technology, to achieve this goal.

What is Business Intelligence?

BI is a collection of procedures, architectures, and technologies that transform unstructured data into actionable information. It's a set of tools and services for turning data into useful intelligence and knowledge. BI has a direct impact on the strategic, tactical, and operational business choices made by an organization. BI encourages fact-based decision-making based on previous data rather than guesswork and intuition by incorporating business analytics, data mining, data visualization, data tools and infrastructure, and best practices. Modern business intelligence provides a holistic perspective of your company's data so that you can utilize it to drive change, eliminate inefficiencies, and quickly adjust to market or supplier changes.

For their baseline data, BI applications have typically relied on data warehouses. To assist corporate analytics and reporting, a data warehouse consolidates data from numerous sources into a single system. The results of the query are presented to the user in the form of reports, charts, and maps by business intelligence software. To handle multidimensional queries, data warehouses can contain an online analytical processing (OLAP) engine.

Key Differences between AI vs. BI

Factors Artificial Intelligence Business Intelligence
Goal
To make the process of gathering and analysing data more efficient, as well as to offer organizations with useful data and analysis to improve decision-making.To assist organizations make reasonable judgments by simulating human intelligence, behavior, and mental processes.
Application
It is primarily used in robotics, VR, image recognition, machine learning, etc. It is primarily used in data warehouse, data modelling, data visualization and dashboards, analytics and reporting.
Emphasis

It requires the use of statistical methods to analyse data. It involves machine learning and deep learning algorithms.
Algorithm
It follows the FIFO principle and uses the breadth first algorithm (BFS).It organizes data using the linear aggressiveness module.
IntentionArtificial intelligence's major goal is to create machines that can function similarly to the human brain.The basic goal of business intelligence is to analyze data and forecast the future using historical data.
ToolsIt makes use of complex algorithms to make logic.It makes use of spreadsheets, query software, dashboard, and tools of data mining for analysis.

Does Business Intelligence Need Artificial Intelligence?

BI and AI are distinct but complementary.  In AI, "intelligence" refers to computer intelligence, but "intelligence" in BI refers to the more intelligent corporate decision-making that data analysis and visualization may produce. Companies may use BI to organize the huge volumes of data they collect. However, attractive visualizations and dashboards may not always be enough. AI can help BI systems extract clear, actionable insights from the data they examine. An AI-powered solution can help human operators comprehend how data can be translated into real-world business choices by clarifying the relevance of each data point at a granular level. Businesses can synthesize massive amounts of data into coherent plans of action by embracing the convergence of AI and BI.

Although AI is focused on assisting computers in obtaining insight on their own, BI allows entire businesses to gain access to the data they need to make quick, better decisions, which is critical in today's fast-paced business environment. In a survey of 2600 business intelligence users, 91% said BI helped them make better business decisions, 84% said it improved customer satisfaction, and 79% said it improved reporting, research, and planning. AI will undoubtedly have a significant impact on businesses in the coming years, but don't confuse today's BI benefits with advanced algorithms or thinking machines. Analysts may save a lot of time by using AI-powered BI solutions, allowing them to focus on more productive data analytics initiatives. Businesses will be able to analyze and generate actionable insights more quickly by integrating BI with AI's finest capabilities.