Top 5 Trends Paving the Way For Digital Transformation In 2021

Marketing Team
Published on December 30, 2020

Considering how rapidly companies are adopting digital trends to stay ahead of each other in the market, the role of IT is more significant and decisive than ever before. If reports are to be believed, most of the organizations today are actively counting on their IT departments for taking them ahead in the race and improving customer engagement. Now that businesses across all sectors are identifying digital transformation as an inevitable disruption, there’s no denying that there is a set of technological trends that is creating a lot of buzz, and rightfully so. No matter how large or small the companies are, they are gearing up to embrace digital transformation and be part of the journey that starts from doing away with traditional methods which focus on manual labour. Here’s a list of the top 5 trends that are paving the way for digital transformation in every sector in the upcoming year.


The first thing that strikes our minds the moment we come across the words technological innovation is automation. According to statistics, companies will let automation and machine learning take up more than 80% of the regular tasks and encourage their employees to sign up for the more challenging responsibilities capable of accelerating the overall growth. Additionally, experts have claimed that organizations that are not deliberating on automating all their tasks at once, still have their eyes on automating at least one of their primary processes. Apart from reducing the burden of the workforce, automation can surge productivity by around 1.5-2.0% and expand the scope of accessible data and its functionality.

Data Analytics

The fact that a well-designed data analytics solution can offer smarter and superior customer experience is known to all. Businesses that have witnessed steep rise in their profit margins last year have accepted that automated data gathering, interpretation and analysing have played a crucial in bring about these results. Data associated with customer demands and preferences change every day and thus, in order to ensure that your company is seamlessly fulfilling those anticipations, depending on a strapping data analytics tool is obligatory. Owing to the verity that businesses have humungous volumes of historical data stored in different sources, it is incredibly important to sort them and generate predictive analytics based only on the relevant ones for simplified decision-making.

Data Division

A large portion of customer gratification depends on the smooth and personalized experience they expect from companies. Reports reveal that out of all the applications that an organization uses, just about 30% of them are integrated with one another and provide a single view. As a result of this, consumers are constantly on the lookout for service providers who offer a connected and even experience. The number of applications and tools that a company aims at introducing to their consumers is increasing by the day. Therefore, the only recourse of being successful with them is syncing and integrating all the data and delivering higher value.

Digital-ready Workforce

Your company can attain digital transformation in its true sense only when your workforce is technologically-ready to be take on the change. IT leaders, along with their teams are doing their best to deliver proficiently on their digital initiatives. The biggest challenge hindering digital transformation as of now is their insufficient efforts of integration. When consumers are communicating their needs to the brands, they prefer doing it through multiple challenges and expect companies to respond to them. Although this year started fostering the idea of formulating strategies that would invite the citizen developer revolution, 2021 would be catalysing these attempts and pushing the companies forward.

Digital Security

Customers tend to be more loyal towards companies that guarantee powerful security for every activity that is performed under their hoods. Confidential details related to transactions, payments and order history must be safeguarded from web application vulnerabilities at all costs. Web-based applications that gather imperative bits of information have greater risks of being exposed to cyber threats through API attacks than by user interface. As more than 83% of the web traffic is API traffic, companies must do the necessary to carry out proper vigilance over them and make certain that the data shared by customers aren’t cloned or misused in any way.