Technological forces responsible for driving digital transformation

Technological Forces Driving Digital Transformation

Marketing Team
Published on November 25, 2020

Most companies, in today’s date, are actively embracing digital transformation and outlining plans to make the most out of this much-needed disruption. It wouldn't be completely incorrect to state that this change can be hailed as the ultimate force streamlining business operations, reducing manual workload, and augmenting the economy. Amidst all this, the sad truth is, the average lifespan of companies across all industries are shrinking. According to studies, at least one organization steps off the ground at the end of two weeks.

However, the silver lining here is, there are a few businesses that have been in the market for quite some while and are still doing a great job holding their ground despite the booming competition. If you take a closer look, you will realize it is not really the size of the company or its resources that are boosting the credibility. Instead, it is their efficiency and responsiveness to the ever-changing demands of the market that pushes the businesses to maintain their competitive edge.

Before heading out on the journey of digital transformation, make sure that your company is eyeing to comply with these trends to smoothly tread on the path of success.

Chief Technological Forces Driving Digital Transformation UAE

Cloud Solutions

Transforming your company digitally would be incomplete without implementing a cloud platform that breaks down the long-prevailing organizational silos and facilitates data visibility across all departments. Cloud platforms are not something new; they have been in the picture ever since but, were only used as inventories for storing data. Currently, the platform is being used by companies to generate, organize, and update real-time data and bring in managed business processes like ERP and CRM without having to invest in standalone applications. Procuring and managing multiple applications is not only confusing and tedious, but it is also associated with high maintenance costs that can drain your company's resources just within a few months as opposed to the multi-layered benefits of the cloud. Moreover, cloud platforms provide the opportunity for collaboration thus, enabling the staff to share their work on a single podium and access them from anywhere and at any time.

IT Alignment

Until a few years back, the IT sector was regarded as a one-way street responsible for establishing infrastructures within a tight budget without any room for improvement or gathering feedback. Nonetheless, now that the tables have turned and companies are heading towards a completely new direction with some assistance from the digital disruptions, the IT departments are being endowed with crucial roles that revolve around adding value to the organization and establishing the basic ground for digital transformation. Collaborating with the team and existing customers, application portfolio rationalization, designing reliable metrics to gauge the success of the current business strategies, and constantly looking for areas to enhance the fundamental methodologies is garnering IT with more power and control over facets like automation, optimization of resources, standardized operations, and customer experience.

Data Analytics

The chief objective of big data, as you might all know, is to gather data and pick out only the ones that are relevant to the company’s requirement and can help with decision-making. It makes it easier for the organization’s marketing authorities to forecast demand, identify customer preferences, and target prospects to ensure that their efforts at selling the products are paying off.

As per market reports, predictive modeling techniques and data analytics are being utilized across various sectors to familiarize the workforce with the nuances and scope of digital transformation and improve business efficiency. As for the business operators, the data from web searches, social media sites, and similar outlets play a vital part in optimizing inventory and reducing unnecessary wastes. The product development teams too, derive their fair shares of profit by fabricating products and services that stand true to customer expectations and even fulfill some of their most trivial requirements.


A company cannot work smoothly unless it ponders upon the choices and anticipations of its target audience. Manufacturing or distributing a product without deliberating on the cues dropped by the consumers would be like aiming for the bull’s eye in complete darkness. Therefore, to be in tune with your existing and potential customers, acquiring applications that allow extensive interface is a must. Without proper connectivity, the risks of entering a state of overlap with different departments are always high. None of the sections can function efficiently and put their best services into practice to meet the end which is to transform the company into a competent digital enterprise.