Staying Relevant During Technological Disruption

Marketing Team
Published on January 27, 2021

Digital disruption has made it obligatory for companies across all industries to change the way they strategize and operate for the better. Technological advancements such as automation and machine learning have made it possible for organizations to reduce the burden of their workforce, capture profitable opportunities and maintain a certain level of pertinence even during high market competition. It is no brainer that customer choices, expectations, and buying trends are shifting every now and then. Had not been for technological disruption, small and medium scale businesses would have had a hard time making their mark amongst their dominant counterparts.

All said and done, the fact that digital disruption has uncovered a clear imbalance between labor supply and technological skills cannot be denied. The question is how can business leaders along with their workforces stay relevant through this change? The solution lies in bringing advanced business tools and applications into the picture that are agile, scalable, adaptable, and applicable under all circumstances. Apart from increasing the overall accuracy of results and reducing their delivery time, these tools can help your employees focus on the more demanding areas and let automation take up the rest.

What Is Digital Disruption?

Before we move on to anything else, let us take you through the fundamentals of the term. Digital disruption signifies the transformation brought about in a company because of new business models and digital technologies. These innovations are capable of augmenting the brand value of a company by improving the quality of its products and services, and customer engagement. “Disruption” here refers to the introduction of pioneering digital services that compel industry leaders to reassess their business and marketing models and formulate ground-breaking approaches to ensure better flexibility, growth, productivity, and customer satisfaction.

The chief objective of digital disruption is to welcome a change that empowers organizations and their workforces to survive and thrive in a new digital world. This, in turn, renders them with a string of lucrative prospects to fulfill consumer needs that are never static.

Three Things That Matter the Most During Digital Disruption

As we have already mentioned before, it is not only the companies embracing digital transformation that garner benefits. The customers too, enjoy their own shares of profits and keep coming back to them for more enriched experiences. In order to survive and make a mark of your own in this digitally-driven market, switching to technologically-powered workflow and operations is a must.

Empowers the Workforce And Improves Workplace Culture

For you to run a successful business, it is incredibly important to make sure that you are working with a workforce that is well-empowered and satisfied. The traditional mode of work that required the employees of an organization to tackle every stage of their end-to-end operations must be replaced by automation. This way, the staff will have access to the latest set of workflow management tools that are useful in boosting productivity and optimizing both time and resources better.

With tools like Microsoft Power BI, Power Automate, Dynamics 365, and Business Central, business leaders and their teams can skip the horror of starting from scratch. You can make the most out of these powerful applications even without completely replacing your old software systems and putting your employees through rigorous training. Their robust features of automation, seamless collaboration and data analytics are meant to deliver users, regardless of their technological competency, valuable insights that can simplify decision-making and improve customer satisfaction.

 Digital Disruption Is Necessary For Growth

A lot of companies are still a bit reluctant about welcoming this change because of the supposition that it would replace the human workforce and add extra costs to their pre-decided budget. Nonetheless, this is far from being the truth. The aim of digital disruption is to make the playing ground equal and trouble-free for every business in the market. The bottom line is, it attempts to create a balance between the functionalities of digital tools and the contribution of human labor rather than uprooting the latter altogether.

Now that more and more customers are becoming digitally proficient, they expect companies and service providers to keep up with them. This is more or less why businesses are turning to advancements like cloud solutions that gather customer data from various online channels of communication and analyze them on a single platform. Accept it or not, omnichannel is substituting single lines of communication, and conversational tools that automatically understand and deliver solutions to common problems are becoming more popular. Hence, to stay ahead of your competition and fuel growth, incorporating the latest technological tools in your business processes is mandatory.

Improves Customer Satisfaction

If you come to think of it, you would realize that customers today are more authoritative than they were in the past, as they have innumerable options at hand and most importantly, are aware of every new trend in the market. Customer loyalty is something that we have left behind in the past. Today, they are more inclined towards businesses that thoroughly assess all their needs and desires and accordingly craft customized solutions.

Companies nowadays know the customers and market they are targeting – thanks to data analytics. With the right tools, collecting, filtering, and analyzing large volumes of structured and unstructured data from multiple systems couldn't get any easier. Analytics is crucial for brands to spot hidden customer trends and find out which of their products/services are creating the most buzz. These insights come in handy when a company is looking forward to designing impactful marketing campaigns that deliver exceptional pre-and post-sales experiences.