How to Turn Data into Actionable Insights Using Business Intelligence?

Published on April 20, 2022

Business Intelligence is a technology-driven process that extracts and analyzes vast data and delivers actionable information to help businesses with informed decision-making.  From the way data is organized and processed to how conclusions are conveyed, BI encompasses a wide range of tools and approaches. BI is utilized to figure out how a company has performed in the past and why certain outcomes occurred. Data can be visualized through BI Dashboards and reports for further strategic planning. The ultimate goal of business intelligence efforts is to help companies make better business decisions will help them raise revenue, improve operational efficiency, and gain a competitive advantage over their competitors. To do this, BI uses a combination of analytical, data management, and reporting tools, as well as different approaches to data management and analysis. BI solution performs all the data analyzing processes from start to finish:

  • Data Collection: Data collection is the initial stage in obtaining business intelligence. There are a variety of data collection methods that can give accurate data for statistical analysis and assist an organization in making data-driven decisions.
  • Data Storage: Businesses need a lot of data, and it's typically a lot of data. That data must be stored in a place where data stakeholders can access it reliably, such as a SQL database, to be useful. A storage system should constantly be up to date for a corporation to react promptly to data changes.
  • Data Analysis: With extensive analytical tools built in the same program, Business Intelligence software will allow you to collect and evaluate data. Analyzing data gathered through multiple methods allows a company to better understand its customers’ thoughts and identify opportunities for improvement. You’d receive a clear picture of where your company stands among your clients at any given time in this manner.

What is the Importance of Business Intelligence?

  • Get Actionable Insights: BI solution helps in transforming raw data into actionable insights. Raw data is just numbers that cannot be used in day-to-day decision-making tasks, but when you analyze them, it can provide you with a deep understanding of the market structure and position and guide you take the necessary steps for progress.
  • In-depth Understanding of data: If you don't know each component of the business, especially those that are sometimes disregarded, you will not be able to understand the business as a whole.  Business intelligence enables a company to identify each component that has to be improved and make the necessary changes.
  • Achieve sales and Marketing Targets: BI solution makes it easier to achieve sales and marketing targets within a tight deadline by providing you data about the target market, predicting upcoming trends, and changing customer needs.  BI provides detailed insights to make a strong informed decision and boost your sales with targeted marketing strategies.
  • Predict Sales Trends & Customer Behavior: A company's business intelligence software allows them to develop holistic customer profiles based on every encounter or input they provide along the customer journey. This allows them to obtain useful knowledge, such as specific insights into buyer behavior and trends, which they may use to better their sales, marketing, and growth initiatives.
  • Boost Productivity: Old procedures and manual tasks with limited insight hinder the growth of your organization. Choose a flexible BI solution to automate your everyday processes and gain meaningful information all at the same time. It can help you identify the importance and prioritize them. This allows for more effective and responsive customer service, greater utilization of human resources, and precise measurement of marketing initiatives, all of which contribute to increased overall productivity throughout the firm.

Features to Keep in Mind While Choosing BI Solution

  • Access to data sources: The very first step of business intelligence is accessing data sources. It's critical that your analysis-side BI tool can communicate with your other data-storage solutions. An efficient BI tool must have access to all these critical data sources to help you make informed decisions.
  • Customizable Data Visualization: Data Visualization is one of the most interesting components of BI tools. All the raw data can be processed and featured in an interactive dashboard, with detailed insights. For your adjustments, look for a highly customizable BI tool, where you will be able to add various combinations of data visualization to create fully responsive data views (dashboards, reports, mini multiples, and so on) quickly and easily utilizing smart drag-and-drop design tools, data visualizations, and a variety of styles, themes, and templates.  Dashboards make it possible to keep track of essential company KPIs in one place.
  • Data Analysis: After extracting data, comes the crucial part of analyzing it thoroughly. BI tool should be flexible enough to handle unexpected changes in the metrics, it should allow you to modify and add information over previous queries to dig deeper insights. BI is mainly about descriptive and diagnostic analysis. To correctly interpret what the algorithms reveal, these advanced techniques still require specific knowledge of the industry and statistics.
  • Deployment Method: Now that you have chosen your criteria for the BI tool, you need a proper understanding of the deployment procedure. A traditional BI solution always required on-premise deployment with complete hardware and software installation. Cloud-based BI tools don't require any special hardware and only require an internet connection in some cases. A cloud-based BI solution is easier to implement and grow with a company's data needs because resources are accessed remotely.

How does Microsoft Help you with Business Intelligence with Power BI?

Every business market is distinct, with its own set of issues and difficulties. Their clients are diverse, with well-defined budgets, plans, and objectives. As a result, businesses use a variety of selling and marketing techniques to promote their diverse services and goods. BI is an ever-evolving technology that is sweeping the world's economic businesses. Businesses are taking advantage of the capabilities of business intelligence services. Power BI is one such tool by Microsoft that aids in the making of complex business decisions.

Power BI is a set of cloud-based applications and services that enable businesses to collect and analyze data from a wide range of sources using a simple user interface. Power BI primarily collects and processes data, transforming it into understandable information through the use of aesthetically appealing and easy-to-understand charts and tables. Connects to various data sources, including spreadsheets, databases, and cloud and on-premises applications. Reports and insights based on a company's data are generated using Microsoft Power BI. This data can then be used to generate reports and visualizations that can be shared with other users. Power BI allows users to see not only what has happened in the past and what is happening now, but also what might happen in the future. Machine learning capabilities are included in Power BI, allowing it to recognize patterns in data and use these models to make informed predictions and conduct "what if" scenarios.


Business intelligence improves a company's decision-making process by utilizing data to answer questions about the company's past and present. Teams across a business can use it to measure key KPIs and organize around goals. Self-service solutions are used in modern business intelligence systems like Microsoft Power BI make it easier to turn data into actionable insights.