How to Maintain a CRM Database to Ensure Business Productivity?

Marketing Team
Published on June 29, 2022

The most important asset of your business is customer data. As the business grows, customer data increasingly becomes more complex as customers are now connecting through various channels. To maintain an omnichannel customer interaction, you need a centralized database like Dynamics 365 CRM. CRM, the customer service solution's purpose is to maximize interactions between a company and its customers in such a way that both sides benefit, i.e., a mutually beneficial relationship in which long-term customers receive a higher value and businesses benefit from high customer retention rates. 

What is a CRM Database?

A CRM database is a repository for all data linked to your Customer Relationship Management activities. Regardless of which CRM system you use, all data generated by your client connection must be recorded somewhere. While comments scribbled on the backs of business cards could technically be considered a CRM database, cloud-based systems provide far more sophisticated features and capabilities than a physical Rolodex (a rotating file of business cards).

Modern CRM systems have matured into complex software databases that can link to any technology used by a firm to interact with its customers. CRM databases make it simple to improve the client experience while also providing the firm with the resources it needs to generate sales and provide great customer service.

What Types of Data are in a CRM Database?

A CRM database may readily store any vital data connected to your client connection. Data from a wide range of business operations and data sources, including: 

    • Customer contact information: Contact information makes up a person’s identity. Identity data is required for record organization and communication with customers and leads. CRM identification data includes a person's or organization's name, physical address, mailing address, email address, and home, work, or mobile phone numbers.
    • Records of interaction with sales or support: Interactive CRM data provides more personal insight into an individual or organization, which may be used for discussion or to aid them with specific solutions in the form of products and services. The primary distinction between identification and descriptive data is that identity data can only identify one record, but descriptive data can identify numerous records.
    • Involvement in marketing campaigns: This constitutes qualitative data, i.e, which is collected from customers through market research. These are directly collected from the consumer reviews and campaigns.

Even if all of this data is scattered around the organization, numerous database integration solutions can be utilized to bring it all together in usable ways.

Why Do You Need a CRM Database?

  • Storage Capacity

 A CRM database can easily hold millions of records and beyond and provide access to the records with ease. It provides a secure database to protect all your important customer information with a real-time update to keep track of the sales process. Cloud CRM database is also scalable, you can expand your storage as per your need.

  • Scale Capacity

To share information across the company to coordinate service, sales, and marketing expansions you need a flexible database platform for storing data. A CRM database is ideal for storing current information in a central area that all relevant personnel can access.

  • Analytic Capacity

Aside from the operational benefits of a centralized database, the capacity to analyze, segment, and better understand clients is a huge advantage. The capacity to identify trends in client needs opens up possibilities for better serving those customers. Better customer service translates into higher revenue and profit.

How to Maintain a CRM Database?

It is critical to maintaining the various types of data and systems within your CRM database, as well as the database system itself. Here's how to keep a CRM database up to date:

CRM Data Cleansing

Many of the benefits of your CRM can be lost if the data in it becomes soiled. Here are some examples of dirty data, which often creates more confusion in the database:

  • Duplicate records
  • Missing records
  • Out-of-date information.

It is critical to design methods and processes that keep data in the CRM database free of these issues. Consider practices such as mandating unique email addresses, directly interfacing with external systems, and training all database users to increase data cleanliness.

Database Maintenance

To keep up with the changing market pace, you need a cloud-based CRM solution that provides regular security updates to keep your documents safe. This is especially true when dealing with sensitive consumer information. Dynamics 365 CRM solution, the customer service solution is one such database where your data is kept safe and kept in check with regular updates. As a secure cloud service provider and Microsoft Dynamics Partner, we at Tech Falcon assist businesses to grow without any headaches. We strictly focus on your technical needs and implement CRM solutions as needed and provide regular solution maintenance for your data safety. 

What can a CRM database be used for?

CRM systems' adaptability means they're highly configurable, allowing them to fit into the workflows of businesses ranging from large enterprises to entrepreneurial startups. CRMs, for example, can assist a sales force to develop a repeatable sales process for increased productivity by unifying client information into a single environment and offering workflow customization. Sales teams may focus more on creating connections and less on rote work if they have a strategy for closing transactions and a platform that automatically updates every contact with customers without any manual data entry.

While a CRM can help employees work more efficiently, it can also help managers manage their teams. Those leaders can use a CRM to assist them to delegate work, obtaining visibility into progress, and measuring metrics without having to request laboriously prepared reports from other teams.

CRM is a powerful tool for managing customer service businesses. By giving support agents access to all of a customer's information in one place, customer service and support teams can solve customer problems without having to shuffle customers between different teams—a key pain point that leads to lower customer satisfaction—or log in and out of disparate systems to get information about things like shipping, order fulfillment, or previous service calls. CRM databases also assist support teams in delivering proactive assistance by automating some of the most typical customer inquiries, such as order or return status.

Conclusion

CRM Database, a Microsoft solution for data warehouse helps businesses to organize customer data under a centralized platform, making it easier to manage your sales and customer dealings. CRM Database can securely store information by connecting it to various business applications and updating you in real-time. We understand the customer journey as a part of CRM strategy and help you organize your data.

We at Tech Falcon are one of the trusted Microsoft Dynamics CRM partners in UAE, helping businesses with assessing their business CRM needs and helping with the implementation of Dynamics 365 CRM solution. We also provide the necessary maintenance service to keep your database up to date and running!