4 Ways To Enhance Sales with Integrated CRM Software

Marketing Team
Published on December 14, 2021

CRM Integration to Boost Sales

Customer relationship management software makes it easier to manage the entire sales process while staying in touch with your most valuable contacts.

What are some ways your company may use CRM to boost sales and cut costs across the board? Investing in the right CRM software isn't just about assisting your sales staff; when utilized correctly, today's integrated CRM software can have a positive ripple effect throughout your company, boosting revenues in a variety of ways. A well-designed CRM solution benefits not only your sales team but your entire company's bottom line. Here are five particular ways you can use CRM software to increase your company's profits:

Connect marketing with sales, finance, and production

You can automate the ordering process, link purchase to inventory, determine which portions of your company are the most profitable, and improve customer service.

The ability to integrate can totally change your business operations. You'll realize big benefits for every department when you combine your CRM system with the rest of your company management software. For example, customer-related data will be easily transferred and viewed between marketing, sales, finance, and production. You can automate the ordering process, link purchase to inventory, determine which portions of your company are the most profitable, and much more. Improve customer service, acquire greater financial insight into sales, optimize production, and reduce internal manual processes to increase profits.

Gain visibility into real-time customer insights and trends

Get simple reporting, and real-time monitoring of marketing and sales targets seamlessly.

Business intelligence is more than a buzzword; it's a critical component of your success. Mobile-friendly dashboards, simple reporting, and real-time monitoring of marketing and sales targets are just some of the business analytics tools that may give you a whole new level of insight into your clients. Is your most recent marketing campaign bringing you any results? Are external market forces influencing customer preferences and needs? Which of your products is the most popular? You can see accurate answers to these queries in real-time if you use the correct CRM solution. With this information, you can better organize your resources, increase sales, and cut expenditures, all of which will benefit your bottom line.

Accelerate the sales lifecycle

Lead scoring, identifying your target customers' interests, and using CRM to create a relationship are necessary to speed up the sales pipeline.

Are your salespeople on track to reach their quotas? Are your clients navigating your sales funnel with ease? What information or nudges do prospects require in order to take the next step with you? The dashboards included in a modern CRM solution such as Dynamics 365 for Sales make it much easier to see what's going on and what's functioning well, as well as to develop improvement strategies. You'll be able to see how long prospects stay in the funnel, as well as when they've stalled or abandoned their purchasing trip.

Predict Buying Behaviours

Predict how buying habits will change over time using machine learning and artificial intelligence.

CRM technology that is advanced extends beyond bar charts and dashboards. A top-of-the-line program can assess sales, track performance, and predict how buying habits will change over time using machine learning and artificial intelligence. Use advanced analytics to focus your efforts on the most likely to buy prospects, keep resources moving in the right way, assure proper inventory, process orders faster, and spot bad patterns before they have an impact on your business.

Download Guide as PDF