Explore the Benefits of CRM Solutions to Improve Customer Relationships

Marketing Team
Published on June 15, 2022

Strong customer relationships are one of the most important factors for having a successful business. They allow a company to gain a full understanding of what customers want, where they are in the buying process, and when they are ready to buy. CRM software may handle customer data across a variety of marketing channels, including your website, email, social media, newsletters, search engine marketing, and direct marketing, to mention a few.

Customer data is the most important asset when it comes to sales. A CRM solution provides innovative technical features which allow you to compartmentalize that data and utilize it to drive business growth.

What is CRM?

CRM stands for "Customer Relationship Management" which is a customer service solution, that refers to any business strategies, tactics, tools, and technology for attracting, maintaining, and acquiring consumers. This software ensures that every phase of customer engagement is smooth and efficient, resulting in increased base revenues. 

CRM systems gather client information from a variety of sources and channels. All of this data is collected and maintained in a single database so that it is accessible to all departments, including sales, customer support, and marketing, and can be used to strengthen customer connections and drive performance. CRMs provide firms with information about their clients that can't be accessed through traditional client management methods, such as simple email programs or databases, such as demographics and other pertinent buying and relationship data. A CRM is more than just a contact list. It assists you in automating tasks such as defining your client relationship and creating a persona—or buyer type—for each customer. Knowing who your customer is and what they want and expect from you is a good starting point for creating a long-term customer relationship.

Benefits of Using a CRM Solution

  • Enhanced visibility of the customer journey: It is critical to have real-time updates on the customer journey. You need complete visibility on how a lead is transformed into a customer and how processes are going. CRM solutions Provide complete visibility of customer progress for the entire sales team. You can add users to your CRM database to improve the visibility of client/ customer status based on your preference. Anyone with your team's established permissions can check on a customer's progress and, if necessary, intervene to bring the sale to a successful conclusion.
  • A complete view of sales data: sales are much more than just funding your business. Purchase orders, billing accounts receivable, and delivery are just a few of the moving parts. A CRM that integrates with your business management solution (BMS) can provide visibility into the progress of all your sales, from leads to processing to successful deliveries and even reorders, to all of your connected departments. So, if a customer has any questions, anyone from the sales team can attend them as they are centrally updated to all.
  • Eliminate errors with automation: CRM can help your business minimize sales errors. As CRM integrates all your sales processes, sometimes a few client details might overlap, or be repeated. Manually fixing those errors from a vast information pool is extremely time-consuming. But CRM can self-identify and eliminate those errors without any hassle. With a proper CRM solution in place, your business will start to fall in place with fewer errors and reduced communication gaps between you and your customers.
  • Updated stock information: You can integrate a CRM solution with your existing ERP software to enhance your business management. CRM deal with the front-end departments, which directly deal with customers and sales. You need to integrate the sales information to stock your inventory at an optimum level. You may be confident that you'll always have the things you need on hand, when your customers want them, by integrating sales information, such as leads and a historical perspective of sales over time, with your ERP that handles inventory.
  • Communicate in real-time: CRM provides several automated communication features, which simplifies your customer interaction tremendously. You can integrate all your social media channels centrally to handle all of your customer base under one roof. CRM helps you in setting up automated responses, and emails for your customers and viewers. Instead of waiting for them to come with any confusion, you can address them directly with pre-set questions.
  • Updated Reports and Analytics: One of the most valuable features of a CRM is the ability to view and report on customer metrics that are important to your business. You can utilize your CRM analytics to gain insight into your customer experience and discover how many new customers you have, where they are in your pipeline, and how well you're doing on retention. CRM analytics may provide you with real-time information about your whole customer process, allowing you to spot and fix any gaps or errors before your client becomes unhappy and complains.

What does Microsoft offer for CRM solutions?

Microsoft has a cloud-based platform, Dynamics 365, which combines CRM and ERP platforms. Let's look at the CRM solution: Dynamics 365 CRM is a customer service solution that lets companies organize and manage their client and lead information. Users can contact consumers and lead them using the program, which records and tracks every customer interaction. This enables a company to create a complete picture of its client connections to tailor the customer journey. It is a collection of data-driven, integrated software that helps you better communicate with and do business with your consumers. Dynamics 365 CRM seamlessly integrates with any Microsoft tools like all the Dynamics 365 solutions and Microsoft 365 apps, making your life and business management a lot easier. 

Dynamics 365 consolidates all sales and customer data into a single system, providing users with a consolidated source of truth. This provides users with a comprehensive view of their customers' journeys, allowing them to track customer journeys, generate and evaluate leads, and take opportunities. The app can help raise customer satisfaction at all points of the sales funnel and improve long-term brand loyalty by allowing users to connect with their customers and provide better faster service. Businesses can run more efficiently by reaching more customers while also saving time and money by automating manual tasks of the sales and marketing process. The app's in-depth analysis and reporting features also assist businesses in getting more out of their data, responding to changes faster, and making better-informed decisions that will help them develop.