Data Analytics For Reframing Your Business Model

Marketing Team
Published on November 15, 2020

The fact that data analytics can exponentially add to the existing value of a company despite its size and age shouldn't surprise you. According to researches, earlier, more than 61% of the businesses struggled to integrate data from distinct sources and consequently, find strong grounds to base their vital decisions upon.

Data analytics, as the name itself suggests, is like a magnifying glass that renders the users with clear insights into their prevalent business models, strategies, and risk management policies. While all companies belonging to the same domain cannot be expected to operate in a fixed-line, there are a few fundamental questions that every organization must have answers for. At the end of it all, these answers will help businesses understand how to gain an edge over their contemporaries and be the best in the market.

With business analytics, you can have a distinct view of the data trends and relationships that missed your eye. Moreover, once you are familiar with these patterns, data analytics can transform these into actionable insights and affix value to your company. Simply put, the objective of depending on data analytics is to have a panoramic vision of the past and current state of your business and the data collected in all these years to make sure that your future decisions are driven in the most profitable direction. It’s no brainer that nothing is constant in today’s market; every aspect staring from customer expectations to the price windows of products are in flux. But, for your business to stay ahead in the game, you will have to pin your faith on a tool that makes it easy for you to slide through these fluctuations and pick up the significant drifts and tendencies to simplify decision-making.

Understand Data Relevance And Accuracy

Gathering data from relevant sources is not the end of the task. Understanding how precise it is and the value that it could add to your company is what matters. Instead of burdening your workforce with the responsibility of evaluating the authenticity of the data gathered, leave it on technology to automate the process, and generate accurate results. By automating these tasks through data analytics, you can empower your workforce, steer away from colossally investing funds, and get to know whether or not the sources you are relying on for the data is unadulterated.

Improve the Capabilities Of Your Team

While the importance of embracing digital transformation stands unquestioned, it can be fully utilized only when each member of your team is capable of complying with the changes. Thus, to make the most out of this tool, you will have to establish a strong correlation between data analytics and the IT technologies used by your company. Invest your resources in these sectors in such a way that both data analytics and IT technologies benefit from each other. Studies have revealed that more than 40% of the companies have profited from parallel investments in IT and data analytics technology.

Produce Actionable Insights With Data Analytics

The shreds of data that you have access to will be useless if they are not translated to lucrative actions. Deciding upon the fact that your company must invest in data analytics is just step one.  Treating it as the first stepping stone and figuring out a way to convert the knowledge into effective actions will turn the odds in your favor. The marketing plan, sales strategy, resource distribution, and the like should be influenced by these insights. Furthermore, any decision that is wholly or even remotely related to your customers, should be moulded as per their changing likes and preferences along with their past inclinations. In order to satisfy customer needs, it is immensely crucial that you are in a position to spot a link between their present choices and those from years ago. The information curated by data analytics must be tailored correctly to be on the safer side of things in the days yet to come.

Price Optimization

Now that we are dealing with the subject of customer gratification, let us not forget that the prices of the products manufactured by your company have a lot to contribute in swaying their opinions. There are two sides to this picture that has the price point as its nucleus. On one hand, the customers must not feel that your company is quoting way too much than the other brands in the market, and on the other hand, you should have feasible profit margins. Data analytics can indicate how different pricing schemes can work for you. You can pull out data from old sales records and decipher the variations mark the exact points that have borne the highest profits and received the most amount of appreciation.

Correct Demand Forecasting

Using data analytics to uncover the sales drives and patterns can assist you with demand forecasting. The prescriptive data analytics can spawn accurate recommendations on how you can efficaciously organize your workforce and thus, back you up at every step you take. With data analytics, you will also figure out if your company is holding too much or too little in their inventory. If there’s limited floor space, the insights can make it easier for you to choose the right assortment of products. Rather than guessing the capacity of your inventory and forcefully correlating it with the potential demand can inflict huge losses. Hence, ditching these incorrect methods and banking only on data analytics can offer a proficient medium of forecasting.