Tech Falcon- Dubai

Business Intelligence (BI) Software for Revenue Generation

Tech Falcon
Published on July 5, 2020

Business Intelligence, or BI, is a system that collects, manages and interprets business information in order to make important business decisions. By using a combination of advanced tools and techniques including database management, decision support systems, data mining and statistical analysis, BI can monitor operational and service level information of an enterprise and amplify its prospects of revenue generation.

Is BI a decision support system?

BI is more comprehensive than a decision support system. A decision support system is usually focused on one or a few specific decision making scenarios whereas a BI system deals with pretty much the entire operations of a company. And unlike most decision support systems, BI operates in a real-time fashion to provide ongoing, unified view of important information for a company for revenue generation. Additionally, a BI system is an intelligent software and therefore it is used not only to to make decisions but also to gain important industry and competitive information.

Gain Business Insights

In today’s business world, business intelligence solution is like a magic wand, especially for revenue generation. The BI software enables business users to access unlimited data whether it is structured, historical, or unstructured data or residing in silos or social media. It is amazing how a single software can scan information faster and help gain key insights into how the business is currently functioning.

Although business intelligence software does not indicate users to perform a specific action or tell the next course of action it displays invaluable insights. It is our intelligence from where we can understand trends and service critical insights. We can use these insights provided by BI to make informed business decisions, spot risks in advance, find revenue streams or hidden opportunities lurking in the business and resultantly surge revenue generation.

Business operations, whose primary aim is revenue generation, are getting more complex with the passage of time which give very little time for research and innovation. Bigger enterprises are rushing toward winning the competition which will ultimately require lots and lots of meaningful insights. However, with the increasing extent of untidy data, it becomes difficult to analyze it in real time. That is when the firms desperately need technologies using which they can analyze and predict the market trends with a simple click, and Business Intelligence serves this purpose.

Microsoft Power BI

Microsoft Power BI for revenue generation is a collection of software services, apps, and connectors that work together to turn your unrelated sources of data into coherent, visually immersive, and interactive insights. Your data may be an Excel spreadsheet, or a collection of cloud-based and on-premises hybrid data warehouses. Power BI lets you easily connect to your data sources, visualize and discover what's important, and share that with anyone or everyone you want.

Power BI consists of:

  • A Windows desktop application called Power BI Desktop.
  • An online SaaS (Software as a Service) service called the Power BI service.
  • Power BI mobile apps for Windows, iOS, and Android devices

These three elements—Power BI Desktop, the service, and the mobile apps—are designed to let you create, share, and consume business insights in the way that serves you and your role of plumping revenue generation most effectively.

A fourth element, Power BI Report Server, allows you to publish Power BI reports to an on-premises report server, after creating them in Power BI Desktop. Read more about Power BI Report Server.

Four Elements of Power BI

1. Power BI Desktop

Power BI Desktop is a Windows application used for creating interactive visualizations, reports, and dashboards. It allows users to connect to a variety of data sources, including spreadsheets, databases, and cloud-based services, to retrieve and analyze data. The application features a user-friendly interface and a wide range of data visualization tools, such as charts, tables, and maps. Power BI Desktop also provides advanced functionality, including the ability to create complex calculations, build custom visualizations, and write DAX formulas. The application can be used for data analysis, business intelligence, and reporting, and is suitable for individuals and organizations of all sizes.

2. Power BI service

The Power BI service is an online software as a service (SaaS) offering by Microsoft that allows users to share and collaborate on business intelligence reports and dashboards. It is part of the larger Power BI suite, which includes the Power BI Desktop application and the Power BI mobile app. With the Power BI service, users can connect to a variety of data sources, create visualizations, and share their work with others through a web browser or mobile device. The service provides features for data security, collaboration, and administration, making it suitable for use in organizations of all sizes.

3. Power BI mobile apps

Power BI mobile apps are available for Windows, iOS, and Android devices and provide users with a way to access and interact with Power BI reports and dashboards on the go. The mobile apps offer a streamlined, touch-optimized interface that allows users to view and interact with visualizations and data on their mobile devices. Users can also access dashboards, reports, and data alerts, and receive push notifications for data-driven insights. The mobile apps support data exploration and analysis with features like natural language Q&A and touch-based navigation. Users can also collaborate with others by sharing and annotating reports directly from their mobile devices.

4. Power BI Report Server

Power BI Report Server is an on-premises server that enables organizations to host, manage, and distribute Power BI reports and dashboards within their own network. It allows users to access and view Power BI content from a web browser or mobile device without needing to connect to the internet. Power BI Report Server provides a secure and centralized location for data visualization, analysis, and collaboration, with features for managing user permissions, scheduling data refreshes, and monitoring report usage. It also supports Power BI Desktop, enabling users to create and publish reports directly to the on-premises server. Power BI Report Server is ideal for organizations that require strict control over their data and IT infrastructure.