Automated Machine-Learning Is Necessary For Efficient Business Intelligence

Marketing Team
Published on March 14, 2021

Business intelligence is no longer constricted by traditional analytics and reporting systems. Gone are those days when companies employed their workforces to manually gather and enter data into spreadsheets and use ambiguous metrics to analyze them. Predictive analytics was something for which a company wholly depended on its IT department. But today, automated machine learning tools are making it possible for businesses to carry out analytics without any extensive coding whatsoever. 

Limitations Posed By Business Intelligence Sans Machine Learning 

One of the biggest advantages of business intelligence is that it provides users with better opportunities to visualize and translate data into valuable and detailed insights for smarter decision-making. It offers the ability to track high-quality information, interact with it in real-time, collaborate with other users in the organization and set key performance indicators (KPI) for improved management. 

Nonetheless, business intelligence tools without the capabilities of machine learning can result in low utilisation rates. This is because, without ML, business intelligence solutions cannot uncover hidden customer and market trends from historical data - something that is the prerequisite of gaining a competitive edge in the industry. When insights are derived manually, apart from taking up a lot of time and resources, they become susceptible to errors and duplication. This, in turn, limits data visualization through interactive dashboards and narrows down the scope of its exploration and drilling down the necessary information.

Benefits Of Machine Learning In Business Intelligence

The key objective of implementing business intelligence in an organization is to uncover insights that could render it with an accurate hint about the future scenarios. These insights simplify the road to solving specialized and complex business issues which could hinder the productivity of the organization in the long run. Machine learning essentially embeds intelligence in BI and makes solutions to these problems more responsive and accessible. This means, traditional BI models that depended on complicated technological and expensive systems can now be utilized by all companies alike despite the proficiency of their IT support and software budget. 

As machine learning evolves, business intelligence will grow more and more capable of identifying intricate data patterns that miss the eye of the experts. BI platforms can integrate data from various standalone systems, sort them to move forward only with high-quality information to prepare it for analytics in a more intuitive way. 

Combining data gathering capabilities can seamlessly automate the course of formulating insights that businesses can capitalize on to catalyze development. For instance, business intelligence without machine learning would curate reports that demonstrate data about spike in sales after a period of downtime. But, to ensure the continuity of sales growth, you must rely on machine learning capabilities that highlight the reasons that led to the surge. The causes could be anything ranging from change in population in the area of trade, effective marketing campaigns, urgency in the market and several others. It is only when a company spots these factors and integrates them that they have a better chance of thriving in an ever-changing sector. 

Other than this, automation through machine learning delivers insights much faster so that companies can quickly tackle the inconsistencies and base their decisions on more fruitful information. Needless to say, automating these complicated and repetitive tasks frees up the employees for them to concentrate on roles with higher value and significance. 

How To Get Started With Effective Business Intelligence

Before designing and deploying a business intelligence solution, you must be clear about its purpose. Depending on your needs and the size of the data repository, you can seek assistance from a trustworthy technology consultant and customize the system. Prioritize KPIs to determine the metrics of good-quality data and spams. Also, your business intelligence KPIs should be influenced by the goal you are implementing it for. For example, your current aim could be to track the bounce rate of your website and compare it with the conversion rate to improve the overall sales graph. For this, you will have to tackle the use case of the former  and then delineate the potential reasons that provide prospects of improvement.